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USA Youth & High School Rugby Launches "Get Into Rugby" Campaign, Inspired by Women’s 7s Bronze Medal Victory

November 6, 2024

USA Youth & High School Rugby (YHS) in collaboration with USA Rugby Womens 7s Team, has launched an exciting new "Get Into Rugby" campaign, sparking interest across the country as the organization seeks to inspire a new generation of rugby players. With rugby’s popularity rising within the US, this initiative aims to inspire more young athletes to pick up the game by showcasing the athleticism, camaraderie, and community that this amazing sport brings to everyone. Central to this campaign is the remarkable bronze-medal victory of the U.S. Women’s Rugby Sevens team, a historic feat that brings pride and excitement to rugby enthusiasts and newcomers alike. 

The U.S. Women's 7s team earned international acclaim at the recent summer games, securing bronze in a thrilling fashion that displayed not only their skill but also the heart and unity that defines rugby. For the young players and families watching from home, the team's journey has served as a powerful testament to the opportunities rugby offers, both on and off the field. Now, through the "Get Into Rugby" campaign, USA Y&HS aims to channel that momentum into local communities and schools nationwide, giving youth everywhere a chance to try out the game.

Why Rugby? Lessons Beyond the Field

Unlike many other team sports, rugby emphasizes a distinctive combination of mental and physical toughness, mutual respect, and inclusivity. The "Get Into Rugby" campaign showcases these values, with a particular focus on rugby's open playing environment for athletes of all shapes, sizes, and abilities. In rugby, every player has a unique role, encouraging young participants to embrace both individuality and teamwork. These themes are spoken extremely passionately and eloquently by the players!

Elevating Female Representation in Youth Sports

With the U.S. Women’s 7s team at the heart of this campaign, YHS aims to inspire more young women to get involved in rugby. The bronze medal win is a major milestone, not only in terms of athletic achievement but also in the ongoing effort to highlight female athletes in rugby. With increased visibility, the organization hopes to attract more girls to the sport, fostering a new generation of players and leaders.

Looking Forward: The Future of Rugby in the USA

The "Get Into Rugby" campaign is not only about the present; it’s about looking into the future and working towards the incredible decade of rugby to come within the US as the country hosts a home Olympics and two World Cups in 2031 and 2033 respectively. 

Watch this space for more inspiration from our brilliant Womens' national team!

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